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Bachelor Of Business Administration


PRAN Media Institute
BBA
  • Regular (Monday - Friday)
  • Weekend (Saturday - Sunday)
  • Correspondence
Duration : 3 Years      Eligibility : 10+2
University : » Punjab Technical University, Jalandhar
                      » Mahatma Gandhi University
Details
This Programme opens corporate doors for students. The degree is designed to give a broad knowledge of the functional areas of a company, and their interconnection, while also allowing for specialization in a particular area. BBA programs thus expose students to a variety of "core subjects" and as above, allow students to specialize in a specific academic area. The degree also develops the student's practical managerial skills, communication skills and business decision-making capability. He/She can apply in enormous areas after completing BBA for eg: - Banking services, Sales & distribution management, Financial Management, Project Management, Marketing Research, Human Resource Development, Retail Management, and Insurance etc.
SYLLABUS

SEMESTER – I 
CODE SUBJECT  CREDITS
BBA11 Principal of Management 3
BBA12 Marketing Management 3
BBA13 Managerial Economics 3
BBA14 Introduction to Computers  3
BBA15  Communication Skills  3
TOTAL CREDITS 15

SEMESTER – II
CODE SUBJECT  CREDITS
BBA21 Organization Behaviour  3
BBA22 Business Communication  3
BBA23 Business Law 3
BBA24 Production & Operations Management 3
BBA25  Financial Accounting  3
TOTAL CREDITS 15

SEMESTER – III
CODE SUBJECT  CREDITS
BBA31  Mathematics for Business & Economics 3
BBA32 Logistics Management 3
BBA33 Human Resource Management  3
BBA34 Introduction to Internet  3
BBA35  Entrepreneurship & Small Business  Management 3
TOTAL CREDITS 15

SEMESTER – IV
CODE SUBJECT  CREDITS
BBA41  Advertising Fundamental 3
BBA42 Business Policy 3
BBA43 Financial Reporting  3
BBA44 E-Commerce 3
BBA45  Project Management  3
TOTAL CREDITS 15

SEMESTER – V
CODE SUBJECT  CREDITS
BBA51  Corporate Legal Framework 3
BBA52 Security Analysis & Portfolio Mgmt.  3
BBA53 Advertising & Sale Promotion 3
BBA54 Training & Development  3
BBA55  Business Environment 3
TOTAL CREDITS 15

SEMESTER – VI
CODE SUBJECT  CREDITS
BBA61  Management Information System 3
BBA62 Quality Management 3
BBA63 Management of Financial Institutions  3
BBA64 Consumer Behaviour  3
BBA65  Project Report 3
TOTAL CREDITS 15